Exhibition of folk paintings and experiencing calligraphy writing

On the morning of March 30th, a ceremony was held at Nghinh Luong Dinh Pavilion, situated on the bank of the poetic Perfume River (Phu Xuan Ward), to officially receive Hue Nam Temple Festival as a National Intangible Cultural Heritage.

Responding to the “Ao Dai Week”, women across A Luoi have been donning their traditional ao dai, shining in costumes made from Zeng fabric. The fusion of ao dai Vietnam with the intricate patterns of A Luoi Zeng fabric creates a look that is both graceful and deeply rich heritage value.

On the afternoon of March 27th, at Hue City People’s Committee, the organizing committee of Hue Festival 2025 held a signing ceremony for the sponsorship contract with DOJI Gold, Silver, and Gemstone Group Joint Stock Company, awarding them the title of “Diamond Sponsor” for sponsoring 5 billion VND to Hue Festival 2025.

In the years from 1930 to 1937, painter Mai Trung Thu was appointed to teach drawing at Quoc Hoc High School. Here, his talent blossomed. Series of his paintings were born, depicting gentle Hue girls, the charming scenery of the Huong river and the temples and royal mausoleums. His paintings in Hue rendered him a solid position in modern Vietnamese painting.

The Acecook Happiness Concert with the theme "Sounds of Happiness", featuring many outstanding performances, truly captivated a large audience in the ancient capital. It took place on the evening of March 23 at the Huong River Theatre of Hue Academy of Music (1 Le Loi, Thuan Hoa District).