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| VietinBank presenting a symbolic sponsorship plaque at the signing ceremony |
Under the agreement, VietinBank will sponsor VND 1 billion for the pageant, organized by the Vietnam Gemstone Jewelry Art Craft Association. The event has been approved by Hue City People’s Committee to be hosted as part of Hue Festival 2026.
The beauty pageant aims to celebrate the beauty, intelligence, and confidence of modern Vietnamese women, while also honoring the talents of jewelry artisans and contributing to the promotion and enhancement of Vietnam’s jewelry, goldsmithing, and gemstone industry. The pageant serves as an opportunity for Hue - regarded as the cradle of Vietnam’s jewelry-making tradition - to further promote its image, contributing to the development of tourism, culture, and the creative industries.
The organizing committee of Hue Festival said that the businesses’ support has played an important role in the success of Hue Festival over the years. VietinBank’s continued sponsorship of Hue Festival 2026 underscores its role as a long-term partner, joining hands in organizing large-scale cultural events and contributing to the promotion of Hue’s image.
As scheduled, the final round of ‘Miss Jewelry Vietnam 2026’ beauty pageant will take place in Hue City from October 13 to 19, 2026, with the final night scheduled for the evening of October 18.