Ao Dai Shines by the Perfume River

The artistic program “Hue Ao dai - The Flow of Heritage and Integration”

On the evening of July 3, the artistic program ‘Hue Ao dai - The Flow of Heritage and Integration’ was held on the riverside stage by the Perfume River, opposite Quoc Hoc - Hue High School for the Gifted, as part of Hue Ao dai Week 2026. The program drew a large number of locals and tourists.

Designed as an open-air stage that encouraged community engagement, the program featured hundreds of artists, performers and models, blending ao-dai showcases with stage performances and Hue’s distinctive traditional performing arts.

The program vividly brought to life the history, the culture, and the beauty of Ao dai Vietnam, underscoring its timeless values within the setting of a heritage city. Complementing the fashion showcase, a traditional and contemporary music was blended to the event and made it attractive to audiences.

According to the organizing committee, Hue Ao dai Week 2026 goes beyond an annual cultural - tourism event and serves as an opportunity to preserve and promote Ao dai Vietnam’s values, at the same time affirming Hue’s pioneering role in shaping and expanding the brand name of “Hue – The Capital of Ao dai”.

The following are some photos taken by Hue Today Online:

Chairman of Hue City People’s Nguyen Khac Toan (sixth, from right) presenting gifts and certificates to designers and artists

Each collection is a story paying tribute to Ao dai Vietnam

Ao dai show goes along with impressive musical melodies

Ao Dai shines by the Perfume River

Designed as an open-air stage that fostered community engagement, the program featured hundreds of artists, performers and models

Running through July 10, Hue Ao dai Week features a wide range of events and activities

Young models taking to the runway

Beyond being an annual culture - tourism event, Hue Ao dai Week 2026 also serves as an opportunity to contribute to the preservation and promotion of Ao dai Vietnam