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| Visitors experiencing painting at the exhibition space showcasing and introducing Hue’s products and demonstrating its traditional crafts |
Specifically, according to the plan, in 2026, Hue City strives to maintain the growth momentum of its tourism sector, effectively tapping into its advantages in heritage, culture, festivals, and urban tourism infrastructure. Key targets include: total visitors of about 7 - 7.5 million, up 12 - 20% from 2025; international visitors of 2.3 - 2.5 million, up nearly 20%; an average length of stay of 2.1 days per visitor; and total tourism revenue of around 15,000 billion VND, an increase of 15 - 18% compared to 2025.
To achieve these targets, Hue City will implement 7 groups of tasks and solutions, including: continuing to refine institutions, planning, mechanisms, and policies for tourism development; developing infrastructure and technical facilities serving tourism; building and developing signature tourism products associated with Hue brandname; strengthening communication, promotion, and digital transformation in a professional direction; improving the capacity and quality of tourism human resources; applying digital and creative technologies in tourism management and development in 2026; and enhancing State management of tourism to ensure a green, friendly, and sustainable tourism environment.