In 2020, when male officials and civil servants of the Department of Culture and Sports wore ao dai during working days and the weekly flag-raising ceremony, it immediately sparked controversy online. Then, it was not just the cultural sector, at important events, the provincial leaders (now Hue City) and intellectuals also began wearing ao dai. The appearance of the traditional ao dai for both men and women at cultural and educational events made the ceremonies more solemn, elegant, and impressive.

Such was the theme of a seminar as part of the activities for the first “Quintessence of Vietnamese Martial Arts Festival - Hue 2025”, held on the afternoon of March 22nd at Duyet Thi Duong Theater - Hue Imperial Citadel.

Along with supporting the restoration of Hue heritage, experts from the German Society for the Preservation of Cultural Heritage also strive to pass on love and understanding of heritage to local people, especially the younger generation.