In Hue, the traditional Lunar New Year “Tet” does not arrive with fanfare. It begins quietly in the kitchen, from a pot of banh tet (a cylindrical sticky rice cake with mung beans and pork) glowing over the fire, from the warm scent of ginger, from a jar of mixed pickled vegetables. Just by looking at these dishes, people in Hue know that Tet is very near.

The culinary passport is seen as a fresh idea that turns dining experiences into highlights of a travel journey. Instead of traditional sightseeing, visitors can “stamp their taste buds” by checking in with signature dishes at each destination. This idea opens up new ways to stimulate tourism demand.

Alive to the power of social networks, Dao Huu Quy challenges himself as a "content creator", "molds" the appeal of Hue's traditional beauty into the videos of Hue culture... and posts them on social networks, starting with unique dishes of the Ancient Capital.