Unable to rely solely on love for the craft or pride in the past, Hue’s craft villages must step beyond traditional pathways toward a new journey: Transforming production thinking, applying technology, embracing green transition, elevating quality, and telling cultural stories in more modern ways.

With the development trends of the new era, many craft villages have fallen into decline, with fragmented production, a lack of capital, and outdated technology. These difficulties are major barriers that cause traditional crafts to lose their place in today's socio-economic life gradually.

More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

Through investments in machinery, modernized production methods, adherence to food safety and hygiene standards, diversified designs, etc., many women have contributed to gradually elevating traditional craft products.