Through trade fairs, buyer-seller matching programs and interprovincial and regional trade events, many of Hue’s distinctive products have expanded their distribution channels and reached a wider customer base beyond the locality. Strengthening regional linkages, combined with coordinated support before and after business matching activities, is expected to lay a foundation for more sustainable markets for local products.

Alongside cross-border trade promotion efforts and initiatives to showcase products at major trade fairs and exhibitions across provinces and cities, relevant departments and agencies have actively prioritized encouraging businesses to participate in locally organized trade promotion activities.

Participating in large-scale trade fairs is a way for Hue enterprises to access new markets, seek partners to develop their brands, and elevate their scale of operations.