Alongside aspirations for future UNESCO inscription, Hue Nam Temple Festival (also known as Hon Chen Temple Festival) is increasingly being viewed as a distinctive form of spiritual tourism. Together with safeguarding core values, the festival is seeking to harness the depth of cultural heritage to attract visitors, while avoiding excessive commercialization that could erode the identity.

On August 1st (the 19th day of the sixth lunar month, Year of the Horse), the Executive Board of Vietnam Buddhist Sangha (VBS) - Hue City officially opened the Guanyin Festival at the Guanyin Buddhist Spiritual Tourism Center on Tu Tuong Mountain in Thuy Xuan Ward, Hue City. ​

The rich cultural heritage of Hue which closely ties to tradition, religion, and spiritual beliefs serves as an important foundation for the development of spiritual cultural tourism products, adding diversity to the destination and uniqueness to the visitor experience.