On 18 September 2026, the Standing Committee of the Hue Municipal Party Committee issued Plan No. 101-KH/TU to implement Resolution No.19-NQ/TW of the 14th Central Committee of the Communist Party and the Political Bureau’s Action Program No. 33-CTr/TW on renewing Vietnam’s development model. Plan 101 does more than put an important Central resolution into concrete terms. It raises a long-term approach for Hue: what development model should this centrally-governed municipality choose so that it can achieve new growth, while also preserving and promoting the values that make up its unique identity?

More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.