From fabric scraps, eggshells and coconut shells, Nghia Collection creates handcrafted products rooted in Hue culture. This model of producing and selling recycled handicrafts won Third Prize in the final round of the 2026 ‘Women’s Entrepreneurship – The Digital Transformation Journey’ competition, organized by the Hue City Women’s Union.

While preserving traditional handcrafted techniques, unicorn head-making artisans in Hue are adapting designs and colors to suit consumer tastes, seeking to expand their markets at home and abroad.

As the clear, pure notes of the flute rang out after meticulous carving and tuning, a bright smile lit up Mr. Nguyen Van Tam’s face. Devoting over a decade to simple bamboo pipes, the young craftsman, born in 1993, with his deft hands and sharp ear has quietly "awakened" the sounds of traditional musical instruments, steadfastly preserving a heritage craft amid modern life.

With a vivid imagination and familiar natural materials, artist Nguyen Van Tien, from Kim Long Ward, has created an engaging experiential space through the Tataki-zome handcrafted fabric-dyeing technique.