Hue is positioning itself as a green tourism destination. However, building and sustaining this brand requires more than just slogans or movements; it demands unity and responsibility from all stakeholders.

On the evening of July 8th, Hue City Tourism Association held a gathering to mark the 65th anniversary of the traditional day of Vietnam’s tourism sector (July 9th, 1960 – July 9th, 2025).

The 14th East Asia Local and Regional Government Congress will take place in Hue City from June 5th to 7th, 2025, with the participation of over 200 delegates from 16 international localities (across 4 countries), 10 domestic localities, 2 international organizations, various ministries, and diplomatic representative agencies.

During her trip to Hue, Ms. Sandrine, a French tourist, and her group were amazed by how green the city was. With admiration, she asked: “What has enabled Hue to balance economic development with heritage and natural resource preservation?”

One of the emerging trends in the tourism sector post-COVID-19 pandemic is the increasing concern for sustainable tourism and the resilience of the travel sector.

To reach sustainable tourism development, running towards green tourism is indispensable. Thua Thien Hue has special strengths of cultural, historical, and landscape, as well as environmental resources to develop tourism; and, carrying out cooperation to develop green tourism is one of the goals.