As Lunar New Year is coming to town, public spaces throughout the heart of Hue City are slowly turning into spring destinations for both residents and visitors. These days, Hue Green Parks Center is putting the finishing touches on its preparations, bringing fresh and vibrant spring colors to the city’s public spaces.

When the theme for World Tourism Day (September 27, 2025) was chosen as “Tourism and sustainable transformation”, many people immediately thought of Hue’s approach to tourism. In its development orientation, Hue tourism consistently focuses on promoting sustainable transformation, especially transitioning to green, sustainable tourism, adapting to climate change.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

Hue is positioning itself as a green tourism destination. However, building and sustaining this brand requires more than just slogans or movements; it demands unity and responsibility from all stakeholders.