Rather than simply introducing familiar destinations and famous attractions in Hue, TikTokers and Facebookers (digital content creators on TikTok and Facebook) are now offering new perspectives on the city’s tourism and people through short videos and candid reviews of their experiences. This approach is bringing Hue to life on social media while giving travelers from around the world more interesting information to inspire their own experiences in the city.

On Facebook, amid the flood of news and images of inundation, among the urgent rescue and relief efforts by authorities and functional forces, I came across an image that warmed my heart: hot meals being packed and prepared for their journey from the area of fomer Phu Thuan to Hue Central Hospital, to be given to hungry patients trapped by the floods.

Not only travelers from afar, but various TikTokers and Facebookers with hundreds of followers also come to Hue to explore and share unique culinary experiences that they’ve gained in this place.