In the context of the global economy shifting toward sustainable development, businesses in Thua Thien Hue are constantly innovating to keep pace with the times. More and more consumers are paying attention to products made with sustainable and environmentally friendly processes. This motivates businesses in the province to establish themselves on the national and international economic map.

The "Straw’s Journey" project contributes to protecting the environment and reusing resources after the harvest by producing environmentally friendly paper products from straw.