With ample room for growth, the fusion of music and tourism can attract a large number of tourists, turning tourism and related services into major revenue generators. If Hue succeeds in this endeavor, it could offer a solution to the city’s long-standing problem of lacking nighttime entertainment services.

VinWonders, the entertainment brand under Vingroup, recently organized a workshop to share new products and sales packages aiming at stimulating demand and developing the tourism market for 2025. The program was attended by representatives from the Department of Tourism and over 30 businesses and travel agencies in Hue.

On holidays, weekends, or whenever they have free time, young people have a habit of searching for new “locations” to enrich their “virtual living” photo collections. Instead of spending time looking for far away places, recently, many young people have turned to check in at dining, entertainment, and shopping destinations right in the city.

On July 19, Thua Thien Hue Young Entrepreneurs Association, in collaboration with Tiktok Shop Vietnam and Vitamin Media & Entertainment Company, organized a livestream event themed “Hue Speciality Products Market”.

Diverse forms of experience and discovery, flourishing workshop programs have brought many more options for relaxation, entertainment, and stimulated creativity for young people.

Not similar to the “Western Street” (the Pham Ngu Lao - Chu Van An - Vo Thi Sau Walking Street) and Hue Imperial City Night Street, Hai Ba Trung Walking Street is expected to be a bustling shopping street, serving the needs of nightlife entertainment for the locals and visitors, which is also a venue of cultural, artistic and street music activities.

In order to create a connection and to balance the nightlife and entertainment activities in Hue city and to form an attractive nightlife tourism product to serve locals and tourists, Hue will soon open a pedestrian street at Hai Ba Trung Street in Vinh Ninh Ward. Around this event, Thua Thien Hue Weekly had a talk with Mr. Tran Song, Vice Chairman of Hue City People's Committee.