Unable to rely solely on love for the craft or pride in the past, Hue’s craft villages must step beyond traditional pathways toward a new journey: Transforming production thinking, applying technology, embracing green transition, elevating quality, and telling cultural stories in more modern ways.

There are flags that have passed through the smoke and fire of war, stretched against storms and floods, and flown proudly at historic milestones. Every fold, every thread is soaked with sweat and tears, embracing the shape of the homeland, igniting faith and pride in the hearts of generations

"Having visited dreamy Hue a few times, I cherish a gentle love for it"(*) – these familiar lyrics resonate deeply with me. My first visit to Hue was as a university student, and over the years, I have returned many times.

For the first time escaping the label of a poor district, the people of A Luoi joyfully participate in festival activities, embracing solidarity and sharing. Along with preserving cultural values, the local authorities are striving to reduce the number of impoverished households, develop livelihood models, and improve residents' quality of life.

The first tourists arriving in Hue stepped off at Phu Bai International Airport with radiant smiles with the welcoming gestures from the local tourism industry, signaling positive signs for the smoke-free industry in the ancient capital.