The Community Ao dai Week, which kicked off the Summer Festival 2025 in early June, has drawn a large number of designers, models, artists, cultural experts, and researchers, etc. Each participant acts as an ambassador, promoting Hue Ao dai in particular and the traditional Ao dai Vietnam in general.

Hue has come into summer with the peach of the sun and the sound of cicadas resounding on the canopy of leaves. Sometimes the spring still pours mist into the early sunrise and late sunset. With the desire to see ‘the region of weeping willow’ and the ocean in the middle of this time, we chose Tan My village (Quang Ngan commune, Quang Dien district - more than 15km north of Hue City) to enjoy the rustic, close and serene beauty of nature which is typical of the coastal village of Thua Thien on the other side of Tam Giang lagoon.

In the lakes around Hue Imperial Citadel and all over the periphery of Hue City, white lotus flowers have begun to bloom, bringing the pure and brilliant beauty.