Through diplomatic activities, Hue has become a partner of many foreign localities, thereby gradually diversifying its investment promotion efforts.

To attract more tourists and diversify the international tourist markets, efforts to promote, seek out and expand markets, and develop flight routes are crucial alongside the development and improvement of tourism products and services.

The impact of the COVID-19 pandemic, along with the uncertain global economic and political situation, has directly affected the export sector. However, thanks to efforts to diversify markets and export goods, Thua Thien Hue's merchandise export turnover reached 1.1 billion USD in 2023, creating momentum for a breakthrough in 2024.

Thua Thien Hue wishes to make a practical contribution to the content and agenda, introducing efforts of the province in providing solutions and policies to support businesses and citizens, diversifying products, and enhancing digital transformation in socio-economic fields...

Recently, a form of promotion that the tourism industry has focused on deploying is organizing famtrip groups to promote to key markets.