On October 14, the Department of Science and Technology, the standing board of the Organizing Committee for the 2026 Hue City Creative Startup Competition, held the semifinal round for 30 outstanding projects selected from the preliminary round. This semifinal round was held under the theme ‘Promoting Cultural Heritage Values in the Digital Economy’.

For many years, discussions about the cultural industries have tended to focus on products, events, or specific sectors. However, as the global creative economy continues to evolve, one concept has become increasingly emphasized: branding.

Prestigious awards such as the Mai An Tiem Award and the CoopStar Awards, organized by the Vietnam Cooperative Alliance, are not only a recognition of innovative and creative efforts but also a driving force for cooperatives’ growth. This contributes to elevating the role of the collective economy, cooperatives, and the position of the Hue brand on the country’s economic map.

From mega music festivals attracting thousands of young audiences to community arts programs spreading across social media, Hue is revealing a new face as a heritage city.