With a new approach that shifts from ''preserving and exploiting individual monuments'' to ''connecting and leveraging the entire heritage system,'' the Project titled ''Leveraging the Value of President Ho Chi Minh Relics in Hue City for Tourism Development (2026 - 2030)'' (hereinafter referred to as the Project) also aims to address uneven heritage promotion and the lack of system-wide connectivity among historic sites.

Business intertwined with the promotion of Hue's traditional culture is a path that more and more young people are pursuing, asserting the creativity, identity, and spirit of self-reliance. Rather than chasing mass-market trends, “recalling the past to understand the future” has become the business philosophy for a segment of the younger generation, bringing cultural heritage into contemporary life naturally.