Visitors can capture a full view of Thien Mu Pagoda from Bui Thi Xuan Street without having to go far. It is also a ‘check-in’ spot favored by many young people.

Journeys in Hue (JiH) is a group of young enthusiasts dedicated to promoting Hue through social media, viewing it “through the lens of Hue people”. In an interview with Thua Thien Hue Weekly, Le Duc Hoang, the group's representative, stated, “JiH always cherishes the desire to contribute its small part to the development of Hue tourism.”