Viewed from the realities of conserving and promoting cultural heritage, successive generations at the Hue Monuments Conservation Center have continually wrestled with a question: how can heritage be more than merely “preserved”…

Thirteen years after Hue first hosted the National Tourism Year, the event returned to the city for the second time in 2025, opening a gateway to new opportunities. From this series of events, beyond the growth figures, the city has gained valuable experience and a new surge of energy known as the “Aspiration for transformation”.