Thirteen years after Hue first hosted the National Tourism Year, the event returned to the city for the second time in 2025, opening a gateway to new opportunities. From this series of events, beyond the growth figures, the city has gained valuable experience and a new surge of energy known as the “Aspiration for transformation”.

The city has undergone a process of accumulation and infrastructure investment, transforming its urban landscape. Completed urban infrastructure projects have largely met the requirements for connecting the central urban area with satellite towns, creating momentum for the city’s socio-economic development.

Unable to rely solely on love for the craft or pride in the past, Hue’s craft villages must step beyond traditional pathways toward a new journey: Transforming production thinking, applying technology, embracing green transition, elevating quality, and telling cultural stories in more modern ways.

This is considered an important legal basis to implement sub-zone planning projects, urban embellishment, and attracting strategic investment, gradually transforming the economic zone into the southern development hub of Hue City.

Located along the Perfume River, the house at 23 - 25 Le Loi street is gradually transforming into a cultural space for book lovers and Hue culture enthusiasts.

Hue City, a distinctive heritage urban area of Vietnam, is gradually transforming its historical and cultural values into economic drivers, creating a sustainable development model that preserves and promotes heritage values.

Beautiful custard apple varieties from Thailand, Taiwan, and even our own Vietnamese sugar apples grown and cared for by Mr. Nguyen Quang My, the owner of Quang My Garden, will be supplied to the market in Hue during this Lunar New Year. These are the "sweet fruits" after 2 years of Mr. My's hard work in transforming the land of Huong Tra hills to grow fruit trees for commercial purposes.

In the story of Thua Thien Hue “transforming” to a centrally-governed city, the names of the future city and administrative units are being discussed on every corner.