Rather than focusing on sheer visitor numbers, the Hue Monuments Conservation Center is shifting its service strategy at the Imperial City and other heritage sites toward product selectivity and enhanced visitor experiences, to attract high-spending tourists.

With a total registered capital of 248 million USD, accounting for 15% in quantity and 5.4% in foreign direct investment (FDI) capital of the whole province, Japanese enterprises are important partners in calling for FDI investment in Thua Thien Hue.