In Hue, the cultural value of Vietnamese tea will be honored and connected through cultural exchanges among artisans, tea masters, and brands from Japan, China, Thailand, Malaysia, Singapore, and Vietnam at Hue - International Tea Festival 2025, taking place from October 31st to November 2nd, 2025.

Alongside promotional activities in several European countries, Hue City’s tourism sector has teamed up with Da Nang to present Central Vietnam tourism in general and that of Hue in particular to the tourism markets of Malaysia and Indonesia. These are considered traditional and promising sources of tourists for Hue.

On the morning of June 6, the 14th East Asia Local and Regional Government Congress officially opened in Hue City. The event was attended by 200 delegates from over 30 delegations representing local governments from China, Japan, South Korea, Malaysia, and Vietnam.

According to recent statistics on the tourism industry, the top 10 tourist markets to Hue were Taiwan, Malaysia, Spain, Australia, America, Thailand, England, Germany, France, and Korea.

On October 23, three provinces and city, including: Quang Nam, Da Nang, and Thua Thien Hue, coordinated with the Malaysia - Vietnam Friendship Association to organize a tourism introduction program at the World Trade Center Kuala Lumpur (WTCKL), Malaysia.