In 2020, when male officials and civil servants of the Department of Culture and Sports wore ao dai during working days and the weekly flag-raising ceremony, it immediately sparked controversy online. Then, it was not just the cultural sector, at important events, the provincial leaders (now Hue City) and intellectuals also began wearing ao dai. The appearance of the traditional ao dai for both men and women at cultural and educational events made the ceremonies more solemn, elegant, and impressive.

From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

Dozens of displaying booths promoting the culture and tourism of provinces and cities across the country gathered in Hue to participate in the exhibition themed “Space for Tourism, Cultural Heritage, Landmarks, and Traditional Handicraft Products of Vietnam”.

On the morning of March 28, at the City Sports Center swimming pool, the Department of Education and Training, in collaboration with the Department of Culture and Sports, inaugurated the Traditional Swimming Tournament for general education students in Hue City in 2025.

According to the information released on March 6 by Hue Academy of Music, Akatsuki music band from Japan will hold a traditional concert with the theme “Echoes of Culture” on the night of March 8 at Song Huong Theater (No.1 Le Loi St., Thuan Hoa District).

Zeng weaving is a traditional craft that has existed for generations among the ethnic groups in the Western part of Hue City, and is a part of the unique traditional culture of the people there... As life depends on the mountains and forests and is close to nature, each Zeng product is not only a daily item and a spiritual item, but also a work of arts in the spiritual life of the people.

Decision No. 3979/QD-BVHTTDL dated December 10, 2024 of the Ministry of Culture, Sports and Tourism has recognized the “Van Cu noodle-making craft” being in the National Intangible Cultural Heritage List under the Traditional Handicraft category. This serves as a foundation for building an intangible cultural heritage profile with a national and international vision for Bun Hue (Hue noodles) culinary heritage in the coming time.

On December 24, Korean Institute of Traditional Culture Research and ORIHERI announced that Nguyen Ngoc Phon, a 23-year-old representative from Hue (of Doan Trang Embroidery and Sewing Service & Trade Co., Ltd.), surpassed more than 2,000 contestants worldwide to secure third prize at the World Grand Prix Supreme Model Contest and Seoul Beauty Fashion Festival 2024 (World Champion Model and Beauty Fashion Festival in Seoul - Korea 2024).

On November 11th, Hue Tourism College collaborated with Vietnam - Japan Friendship Association of Thua Thien Hue Province to host a seminar and exchange event featuring Vietnamese - Japanese traditional New Year culinary culture.

With the support of Hue City Martial Arts Association, on the morning of November 10, Vietnam Buddhist Martial Arts Sect organized the opening ceremony of the first Expanded Tournament for Traditional Martial Arts Clubs and Schools of the Vietnam Buddhist Martial Arts Sect in 2024 at Hue City Center for Culture, Information, and Sports, located at 150 Nguyen Trai Street, Tay Loc Ward.