Born in Hue - a place where traditional crafts are deeply intertwined with spiritual life, Tran Phuoc Hoang (28 years old) chose to dedicate himself to the craft of carving ancestral tablets. After nearly 10 years in the craft, he has quietly preserved traditional values through every product meticulously created with his passion.

For Hue City, a land rich in cultural heritage, local specialties, and traditional crafts, e-commerce is opening new pathways and laying the foundation for sustainable economic growth.

On October 21, the Luxembourg Project Management Board, in coordination with Maries Co., Ltd., organized an event to announce activities within the framework of Project VIE/039 “Initiative to enhance the capacity of women working in Bang grass (Lepironia articulata) handicraft, contributing to preserving the traditional craft and creating sustainable livelihoods in Phong Binh (now Phong Dinh Ward), Hue City”.

Unable to rely solely on love for the craft or pride in the past, Hue’s craft villages must step beyond traditional pathways toward a new journey: Transforming production thinking, applying technology, embracing green transition, elevating quality, and telling cultural stories in more modern ways.

With the development trends of the new era, many craft villages have fallen into decline, with fragmented production, a lack of capital, and outdated technology. These difficulties are major barriers that cause traditional crafts to lose their place in today's socio-economic life gradually.

For centuries, the land of Hue has been renowned for the skillful hands of its artisans. This region is a place not only preserves the cultural heritage of the imperial court, but also serves as the cradle that maintains and develops hundreds of unique traditional craft villages. However, in the face of global integration trends, Hue’s craft villages are confronting numerous challenges.

Phuoc Tich is an ancient village located in Phong Hoa Ward, Phong Dien Town, Hue City. The village was established in 1470. Though small, Phuoc Tich boasts 12 river wharfs, symbolizing the 12 founding families who first settled the land. Along with the founding of the village, migrants from Đàng Ngoài (Outer Realm) who came to this land to make a living also brought with them the traditional craft of pottery.

More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

Without fanfare or grand stages, artists, artisans, and skilled craftspeople are quietly passing on and preserving traditional crafts in the ancient capital. They are the “extended arms” for the journey of preserving intangible cultural heritage and Hue’s historical monuments.

From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

Taking place from April 28 to May 5 with the theme "The Quintessence of Vietnamese Craftsmanship", Hue Traditional Craft Festival 2023 brings together 21 craft groups with the participation of 69 craft villages, craft establishments, and over 350 artisans coming from famous craft villages in the country.