On the evening of June 23, the Hue Lotus Festival 2023, themed "Lotus Beautifies Hue," was officially opened at Tinh Tam Lake in Hue City. The event is directed by the Provincial People's Committee and organized by the Department of Tourism in collaboration with LAATA Vietnam Limited Liability Company, with the participation of Hue Vietnam Organic Company Limited, Vietjet Aviation Joint Stock Company, and several other businesses from both within and outside the province.

After two previous festivals in 2018 (themed "The Legend of a Flower") and 2022 (themed "Lotus - Essence of Heaven and Earth"), the Hue Lotus Festival 2023 with the theme "Lotus Beautifies Hue" will be held at Tinh Tam Lake for three days, from June 23rd to June 25th.