In Hue, the cultural value of Vietnamese tea will be honored and connected through cultural exchanges among artisans, tea masters, and brands from Japan, China, Thailand, Malaysia, Singapore, and Vietnam at Hue - International Tea Festival 2025, taking place from October 31st to November 2nd, 2025.

Together with the Huong River - Ngu Mountain, the conical hat and the purple ao dai of Hue Women are also a symbolic cultural combo that is deeply connected with the locals in the Ancient Capital. And the poet Bui Giang once “fell in love”: The poetic conical hat / Taking you to Hue City / Sunshine pierces the rim / Revealing the soul of homeland in poetry… (Taking you to the city).

Hue City is gradually donning a new image - modern, dynamic, and strongly connected. In this flow of development, a series of large-scale, strategically planned projects are taking shape, turning the aspiration of Hue’s breakthrough growth into reality.

Sipping tea is a delicate beauty of people in the Ancient Capital City. Especially Hue people have long connected their tea drinking with the Huong river _ the soul of the region.

In an era marked by shopping malls, mini supermarkets, and the pervasive influence of digital utilities, the process of preparing for Tet has become incredibly convenient for families. However, the Tet market remains an irresistibly charming space for those who cherish nostalgia - individuals who fondly recall the old Tets, deeply connected to their mothers, grandmothers, and the years of hardship.

The 200 antique objects including pottery and ceramics which are not only connected with Buddhism but also valuable heritage are on display to the public at the Museum of Nguyen Dynasty Commissioned Porcelains.

These days, lotus flowers are blooming profusely in the Imperial City, along the streets, and in the suburbs of Hue, bringing it a peaceful and gentle beauty. Lotus flowers have always been closely connected to the people of Hue. Wherever visitors travel in Hue, they will encounter lotus ponds and lakes.

On March 20, the Authority of Foreign Information Service, under the Ministry of Information and Communications (MIC), officially announced the "Happy Vietnam" contest in 2024. The launching ceremony of the contest was connected from the bridge point of the MIC to bridge points of the Departments of Information and Communications in 63 provinces and cities across the country.

In the Asian worldview, the relationship between Heaven - People - Earth is connected through the animal and plant world, with countless sacred human concepts to ward off evil spirits and pray for peace for people and all things. Among them, the Four Sacred animals (Dragon, Unicorn, Turtle, Pheonix), starting from the Dragon, symbolize the strong desire of the Creation and the traditional beliefs to pray for agricultural residents' good harvests, good weather, and dispelling epidemics.

Invested seaports and airport, along with connecting routes, will create motivation for the formation and development of the urban chain from Hue to Huong Thuy and to Chan May - Lang Co.