That is the topic of the 2024 LSCAC International Scientific Conference - “Language, Society, and Culture in the Asian Context”, which takes place from November 22 to 24 in Hue. This event is held by Hue College in collaboration with Malang National University (Indonesia), Hyderabad University (India), University of Mahasarakham (Thailand), the Institute of Cultural Anthropology (Hanoi), and the Northeast Institute for Cultural and Arts Research (Thailand).