Recently, luxury travelers and the ultra-rich have shown increased interest in Vietnam as a travel destination; and, Thua Thien Hue is among the locations catching their attention. Beyond its natural beauty, high-quality services are a top priority to attract these affluent tourists.

A positive signal at the beginning of 2024 is that many travel companies have registered to bring cruise travel tourists to Chan May port. The remaining challenge is how to attract more high-end tourists to visit, experience, and “spend money” in Hue City.