Through trade fairs, buyer-seller matching programs and interprovincial and regional trade events, many of Hue’s distinctive products have expanded their distribution channels and reached a wider customer base beyond the locality. Strengthening regional linkages, combined with coordinated support before and after business matching activities, is expected to lay a foundation for more sustainable markets for local products.

As part of the Hue Festival Trade Fair 2026, the Business Matching Program between Hue City and other provinces and cities officially took place on the morning of June 13 at Hue City Cultural and Sports Square (No. 1 Ha Huy Tap St.).