Alive to the power of social networks, Dao Huu Quy challenges himself as a "content creator", "molds" the appeal of Hue's traditional beauty into the videos of Hue culture... and posts them on social networks, starting with unique dishes of the Ancient Capital.

According to statistics from Tiktok, as of April 23rd, 2023, hashtag #hue reached 1.2 billion views, hashtag #hellohue reached 24.8 million views, hashtag #huecity reached 33.8 million views, etc. Also, an increasing number of videos about tourist attractions and cuisines of Hue City created by domestic and foreign tourists as well as Tiktokers from Hue are appearing on this platform.