According to the Department of Tourism, in the first 3 months of 2023 (Quarter 1), the estimated number of international tourists visiting Hue is over 255 thousand, a 55-fold increase compared to the same period last year.

After 8 periods of organization, Hue Traditional Craft Festival has become a brand name with many programs and activities on an increasingly large and professional scale. However, maintaining activities after the festival is what businesses and establishments in the area expect so as to bring craft village products closer to tourists.

In its development strategy, Thua Thien Hue aims to attract luxury tourists who have high spending. This orientation is suitable for the ancient capital of Hue - a destination of rich culture.

The Travel – a famous travel magazine of Canada has just voted 10 most beautiful cities of Vietnam that tourists should take time to discover and experience.

On the evening of March 24, Hai Ba Trung Pedestrian Street at Vinh Ninh ward, Hue city, officially came into operation, attracting the attention of people and tourists. Its operation time is from 18h00 to 24h00 every Friday, Saturday and Sunday.

In order to create a connection and to balance the nightlife and entertainment activities in Hue city and to form an attractive nightlife tourism product to serve locals and tourists, Hue will soon open a pedestrian street at Hai Ba Trung Street in Vinh Ninh Ward. Around this event, Thua Thien Hue Weekly had a talk with Mr. Tran Song, Vice Chairman of Hue City People's Committee.

On the night of March 6, Hue Monuments Conservation Center announced that they would offer free entrance ticket for female tourists wearing traditional Ao dai to visit relics on International Women’s Day.