Moving beyond ceremonial settings and enclosed stages within heritage spaces, Hue International Music Week 2026, a highlight of Hue Festival 2026, is designed to engage the wider community through music.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

Traditional culture is no longer unfamiliar to young people as the student group “Gen Z Ke Su” (Gen Z Tells History) from the Communication Technology major at FPT University Da Nang launched a media project titled “Co Vat Cung Dinh” (Royal Antiquities). The project uses modern technology applications to tell traditional stories.

Without the need for large-scale promotional campaigns, many young people are turning to social media as their own way to tell stories about Hue. From short videos and everyday imagery to artistic projects, the image of the former imperial capital is gradually reaching the public in a more vivid and relatable way.

Alongside Bat Trang ceramics from Hanoi, Phuoc Tich ceramics from Hue tell viewers the cultural and historical stories through each artifact.

Hue is changing every day through its bridges. From the more-than-120-year-old Truong Tien Bridge reflecting the city’s heritage, to Phu Xuan, Nguyen Hoang, Da Vien, Thuan An, Tam Giang, etc., these bridges not only connect the roads of Hue but also symbolize the city’s reach toward the future.

Although familiar to collectors and enthusiasts of antiques, visitors still cannot help but feel overwhelmed when standing before the artifacts displayed at the exhibition “Jade and Ivory in Religious Art” at the Museum of Nguyen Dynasty Porcelains (114 Mai Thuc Loan Street, Phu Xuan Ward).

Unable to rely solely on love for the craft or pride in the past, Hue’s craft villages must step beyond traditional pathways toward a new journey: Transforming production thinking, applying technology, embracing green transition, elevating quality, and telling cultural stories in more modern ways.

In addition to historical sites and beautiful landscapes, shopping streets, culinary quarters, and other distinctive urban areas are essential factors contributing to the appeal and revenue of the tourism industry in many countries.

From scraps of fabric seemingly destined for the trash, two students: Dong Nguyen Nhat Minh (Grade 6) and Lai The Tai (Grade 7) from Khe Tre Town Secondary School (Phu Loc District) have assembled them into vivid collage paintings that tell the story of their village, inspired by a deep love for Co Tu culture.