More than just a series of promotional activities showcasing one of the world’s most beautiful bays, the program “Lang Co – World Beautiful Bay 2026” reflects the local community’s aspiration to build a green, civilized, and environmentally friendly tourism destination, with local communities and indigenous values serving as the foundation for sustainable development.

On the morning of May 29, the Department of Tourism, in collaboration with the project “Hue - A plastic-reduced smart city in Central Vietnam” (TVA) project/WWF-Viet Nam, organized the event “From Check-in Green Hue to Plastic-Free Tourism - A Journey of Spreading”.

With its potential and advantages in natural resources, local culture, traditional craft villages, and agricultural and fishing livelihoods, regional zoning linked with eco-tourism and community-based tourism (CBT) development orientations will help promote sustainable tourism growth in Hue.

The City People’s Committee has issued a decision to issue the Green Tourism Criteria. The implementation of these criteria aims to concretize the orientation for sustainable, environmentally friendly tourism development, in alignment with the national green growth strategy.

On the afternoon of March 12th, the Swiss Tourism for Sustainable Development Project in Vietnam officially signed a memorandum of understanding (MOU) with two leading tourism training institutions in central Vietnam: the School of Hospitality and Tourism - Hue University and Hue Tourism College. Attending the signing ceremony was Member of the Standing Committee of the City Party Committee and Standing Vice Chairman of the Hue City People's Committee, Mr. Nguyen Thanh Binh.

The “Restructuring the Tourism Sector to Meet the Requirements of Becoming a Key Economic Sector” plan, approved under Decision No. 1685/QD-TTg dated December 5th, 2018 by the Prime Minister, has established an important policy framework for the comprehensive renewal of the tourism sector. Accordingly, the Ministry of Culture, Sports and Tourism, together with ministries, sectors, and localities, including Hue City, has focused on removing bottlenecks and gradually restructuring tourism products, visitor markets, and the tourism management system…

In recent days, the mindset of “Preservation for Development” and “Development grounded in Heritage” has become increasingly evident in Hue City’s strategy. Heritage is identified as one of the essential pillars for sustainable tourism development, serving as a driving force for balanced and inclusive socio-economic development.

In the context of the increasingly extensive development of Vietnam-Japan relations, local cooperation has become an important driving force that fosters strong and lasting ties between the two countries. For Hue - Vietnam’s unique heritage city - Japan is not only a partner in economy, trade, and tourism, but also a special companion in the journey of cultural exchange, people-to-people engagement, and sustainable development rooted in heritage values.

In the tourism and service development orientation of Hue City for the 2025-2030 period, with a vision to 2045, Hue tourism aims to attract 10-12 million visitors by 2030, achieving annual growth of 18-20%, with international visitors accounting for about 45+50%. Speaking with Hue Today Weekly, Mr. Dinh Manh Thang, Vice Chairman of Vietnam Tourism Association and Chairman of Hue Tourism Association, stated that despite encouraging achievements, Hue tourism still faces issues that require bold change to achieve sustainable development.

On October 31st, the 2025 Golf Course Owners - Vietnam Golf Tourism Development Conference was held at Laguna Lang Co, marking a strategic milestone as government representatives, investors, and international experts agreed on a Vision 2030 for sustainable development of golf tourism - emphasizing identity and quality as the foundation of Vietnam’s national competitiveness.