On May 19, the ceremony of signing sponsorship between the Organizing Committee of Hue Festival 2025 and Carlsberg Vietnam was held at Hue City People’s Committee. Accordingly, the Huda beer brand will continue to be the Platinum Sponsor of Hue Festival 2025 with a total sponsorship of up to 9.5 billion VND.

With the aim of contributing to the development of national-scale cultural events, Scavi and Corèle, members of the B'Lao Group (France), are honored to become the swimwear sponsors for the Miss Vietnam 2024 pageant.

On the morning of March 16, Hue City People’s Committee held a ceremony to receive the sponsorship for Hue Traditional Craft Festival 2023. Attending the ceremony were Chairman of Hue City People’s Committee Vo Le Nhat, city leaders and representatives of the sponsor - Carlsberg Vietnam Breweries Co., Ltd - Huda Beer brand.