Once considered “trendy” yet “hard to appreciate”, in recent years, the hobby of collecting artworks has become a familiar passion for many people, especially Hue people, who live in a land rich in culture and art.

Culinary culture not simply is about food but also contains stories about the vibrant life of indigenous people. In the vast Truong Son mountains, the dishes of Ta Oi, Pa Co, Co Tu ethnic groups are rich with the flavors of the forest from available natural ingredients, combined with age-old secrets, creating unique values found nowhere else.

The poster of Hue International Arts Festival Week 2024 features Hue purple color for its background combined with iconic images such as Ngo Mon Gate, Thai Hoa Palace, the parasol tree, dragons, the sun and the moon… showcasing the richness and uniqueness of Hue's culture.

In its development strategy, Thua Thien Hue aims to attract luxury tourists who have high spending. This orientation is suitable for the ancient capital of Hue - a destination of rich culture.