Without the need for large-scale promotional campaigns, many young people are turning to social media as their own way to tell stories about Hue. From short videos and everyday imagery to artistic projects, the image of the former imperial capital is gradually reaching the public in a more vivid and relatable way.

The Vietnam local promotion program in the United States and Canada is expected to contribute to introducing the image and potential of Vietnam in general and Thua Thien Hue in particular to international friends; at the same time, attract investment and promote economic and trade cooperation of US and Canadian partners in Thua Thien Hue.