Rather than focusing on sheer visitor numbers, the Hue Monuments Conservation Center is shifting its service strategy at the Imperial City and other heritage sites toward product selectivity and enhanced visitor experiences, to attract high-spending tourists.

Cruise ship tourists are high-end ones. In addition to spending heavily in the places they visit, cruise ship tourists also contribute to spreading the appeal of the destination. The thing is, however, how to attract this type of tourist, the solution of which lies in investing in creating attractive products right from the “gateway” of Chan May Port, all the way to Hue City.