Thirteen years after Hue first hosted the National Tourism Year, the event returned to the city for the second time in 2025, opening a gateway to new opportunities. From this series of events, beyond the growth figures, the city has gained valuable experience and a new surge of energy known as the “Aspiration for transformation”.

Cruise ship tourists are high-end ones. In addition to spending heavily in the places they visit, cruise ship tourists also contribute to spreading the appeal of the destination. The thing is, however, how to attract this type of tourist, the solution of which lies in investing in creating attractive products right from the “gateway” of Chan May Port, all the way to Hue City.