Journeys in Hue (JiH) is a group of young enthusiasts dedicated to promoting Hue through social media, viewing it “through the lens of Hue people”. In an interview with Thua Thien Hue Weekly, Le Duc Hoang, the group's representative, stated, “JiH always cherishes the desire to contribute its small part to the development of Hue tourism.”

Lately, I've found a fondness for evening walks or drives around the city, as the city comes alive and becomes quite interesting at night. Hue City, with its Perfume River, Ngu Mountain, and harmonious natural landscapes and beautiful heritage, attracts tourists by its peace and antiquity, being a destination for culture enthusiasts.