Invited to participate in the 2024 World Grand Prix Model Competition in Korea by the Korean Institute of Traditional Culture & ORIHERI, four representatives from Hue, among many from Vietnam, achieved significant awards, with Nguyen Ngoc Phon honored with the First prize.

On the afternoon of June 6th , over 150 sketch works depicting the landscapes of Phu Loc were exhibited and introduced to the public at Diem Phung Thi Art Center (part of Hue Fine Arts Museum, 17 Le Loi, Hue City).

At the invitation of the Consulate General of the Republic of Uzbekistan to attend the International Gold Embroidery and Jewelry Festival, taking place from May 3 - 5 in Bukhara City, Ms. Nguyen Thi Doan Trang, artisan, designer, and Director of Doan Trang Embroidery and Sewing Trading and Service Co., Ltd. (at 2/56 Bach Dang Street, Gia Hoi Ward, Hue City), was honored to be the Vietnamese representative winning the third prize.

Graduated from a pedagogy school, then attached to embroidery profession, yet the Director of Doan Trang Embroidery Trading & Service Co. Ltd. has an endless passion for Ao Dai and has been the Ao Dai designer for the last 10 years. She has confirmed her name through fashion shows at home and abroad.

Inspired by folk paintings, royal fine art motifs, and paintings, the designer Viet Bao himself printed and dyed the fabric to design many Ao Dai models bearing Hue's own cultural identity.