On the afternoon of January 19th, the third annual Hue Yellow Apricot Festival - Masterpieces of Spring 2025 - was commenced at Thuong Bac Park (Tran Hung Dao Street, Phu Xuan District). This festival is dedicated to honoring Hue's signature flower, the Yellow Apricot Blossom.

The husband-and-wife duo of Distinguished Artisans Ta Dur Tu and Areel Doi, residents of A Luoi District, have dedicated their lives to preserving and promoting the unique cultural values of ethnic minority communities. Over 40 years of tireless collection, research, and teaching have made them guiding lights in safeguarding traditional cultural identities for future generations.

In Doi village (Thuong Lo Commune, Nam Dong District), there is a special man who quietly and diligently preserves and promotes the traditional values of the Cơ Tu ethnic group. This man is Pơloong Chướch, a senior artisan who has dedicated his entire life to the craft of weaving.

Andrea Teufel, a German conservator-restorer, has dedicated almost 20 years of her life to restoring the heritage buildings of Hue. Among the many relics she has worked on, Phung Tien Temple is the one that she researched extensively and worked hard to restore its architectural beauty.

Journeys in Hue (JiH) is a group of young enthusiasts dedicated to promoting Hue through social media, viewing it “through the lens of Hue people”. In an interview with Thua Thien Hue Weekly, Le Duc Hoang, the group's representative, stated, “JiH always cherishes the desire to contribute its small part to the development of Hue tourism.”

It is the Huong River, the river that "embraces Hue in its heart", which is also a priceless gift that nature has dedicated to this place. The Huong River is magnificent from the upstream, with a peaceful beauty and full of poetry as it confluences and hugs around gardens and villages such as Kim Long, Nguyet Bieu, Vy Da, Gia Hoi, Bao Vinh, and Sinh village, etc. And then, before pouring water into the sea, the downstream river area is a place to make a living, which is hard but close and dear to the locals.

Although still very young, tea artist Tran Thi Thanh Nhi, the owner of Nhi Do Mai tea house, has been dedicated to the traditional art of making floral tea for nearly ten years, particularly the unique tea creations found only in the ancient capital city.

The doctor white blouse has been associated with the image of the simple, thoughtful, and warm doctors when they examine, do the treatments, and take care of the patients. Taking patients as the center, medical staff try their best every day to provide dedicated treatments and care to exchange the simple happiness of the patients’ smile, health and their peace of mind.

Hue’s artisans, being many in number, skilled, and dedicated to traditional occupations, have not only created many sophisticated and quality products but also contributed to preserving and developing traditional occupations over the past time.