While preserving traditional handcrafted techniques, unicorn head-making artisans in Hue are adapting designs and colors to suit consumer tastes, seeking to expand their markets at home and abroad.

From heritage trains and North - South railway services to modern retail systems and international markets, Hue specialties such as frozen salt coffee, banh loc, banh nam and banh ep are gradually reaching consumers more widely through science and technology, innovation and new market-oriented thinking.