From a football exhibition held during the World Cup season in Texas, to science programs delivered directly to schools, or children wearing virtual reality headsets to explore Indigenous history in the Choctaw Nation in Oklahoma, USA, I have come to realize that museums are changing rapidly in the age of Industry 4.0.

Whenever Hue enters its rainy season, concerns about declining visitor numbers, postponed or canceled tours, and other related challenges begin to emerge. Yet rain is by no means an unusual phenomenon in Hue. Taking a proactive approach to developing suitable products and changing the way tourism is organized during the rainy season is something the tourism sector and travel businesses need to work toward.

During the days of changing seasons to autumn, students from the land of cherry blossoms had the opportunity to set foot in Hue. Here, they had interesting cultural experiences in the ancient capital with Vietnamese friends.

On the afternoon of July 17, Song Huong Magazine and Truc Chi Vietnam Art Co., Ltd. jointly organized a painting exhibition with the theme "Giao Cua Mua – Cam On Mua He" (Season Changing – Thank You Summer) at Song Huong Magazine Editorial Office. (No. 9 Pham Hong Thai St., Hue City). Mr. Phan Thien Dinh, Secretary of Hue City Party Committee attended the exhibition.

On cold winter days, the red Sau Sau leaves fall, leaving bare branches. At this time, the Sau Sau forest evokes a sense of wandering into unfamiliar lands.