Within the cultural complex of Hue, if the system of palaces and royal tombs defines the face of an Imperial capital, the villages along the lagoon and coastline preserve the depth of community life. There, heritage does not lie dormant in the past but lives on in every festival season, every daily custom, and every belief tied to the natural environment. The Cau Ngu Festival of Thai Duong village, held once every three years in January at the Thuan An seaport, is precisely such a heritage - a vibrant cultural practice where community memory, maritime knowledge, and the will to survive have woven together into an enduring whole across hundreds of years.

The entrepreneurial journey of Ms. Tran Thi Thuy Duong, a member of the Women’s Union of My Thuong Ward, is the result of perseverance, creativity, and belief in the value of her hometown's specialties. A traditional product has been reimagined in a new version - tailored to modern tastes while preserving the soul of Hue crystallized ginger.

This belief was shared by Mr. Ho Dac Thai Hoang, Chairman of the City Union of Science and Technology Associations, in a conversation with a Hue Today Weekly correspondent about scientific research and innovation, which is seen as the foundation for promoting the city’s science, technology, and socioeconomic development.

The rich cultural heritage of Hue which closely ties to tradition, religion, and spiritual beliefs serves as an important foundation for the development of spiritual cultural tourism products, adding diversity to the destination and uniqueness to the visitor experience.

With the belief that scientific research must be practical and embraced by the people, each project led by Assoc. Prof. Dr. Truong Thi Bich Phuong is a product closely tied to farmers and businesses. Many of her scientific topics and projects that benefits the people have brought her prestigious awards.

"I want each of my works not only to be beautiful but also to tell a story about Co Tu people, their life, their beliefs and their traditional values left behind by their ancestors,” said Pham Van Ve, a 26-year-old man with a passion for portraying his ethnic identity through wood carving.

In the Asian worldview, the relationship between Heaven - People - Earth is connected through the animal and plant world, with countless sacred human concepts to ward off evil spirits and pray for peace for people and all things. Among them, the Four Sacred animals (Dragon, Unicorn, Turtle, Pheonix), starting from the Dragon, symbolize the strong desire of the Creation and the traditional beliefs to pray for agricultural residents' good harvests, good weather, and dispelling epidemics.

Landscapes, festivals, cultural activities, and beliefs of ASEAN countries through the art of photography are introduced to the Hue public through the exhibition named “Culture and arts of ASEAN countries - 2023”.

In the current conditions of the Tam Giang - Cau Hai lagoon, folk culture is an important resource to transform into unique and identifiable tourism products, with the following elements: village landscape, production culture and beliefs, festivals associated with folk performing arts.