As the clear, pure notes of the flute rang out after meticulous carving and tuning, a bright smile lit up Mr. Nguyen Van Tam’s face. Devoting over a decade to simple bamboo pipes, the young craftsman, born in 1993, with his deft hands and sharp ear has quietly "awakened" the sounds of traditional musical instruments, steadfastly preserving a heritage craft amid modern life.

With coordinated action from authorities, investors, and local communities, Lang Co can fully awaken and emerge as a new engine of growth for the central coastal economic region.