For four consecutive years, Hue City has ranked among the top 10 provinces and cities nationwide in the Provincial Competitiveness Index (PCI). This is a remarkable achievement for Thua Thien Hue (now Hue City), especially in the context of increasingly fierce competition among localities to attract investment. The result not only reflects a stable business and investment environment, but also demonstrates a significant shift in governance mindset and the improved quality of the civil servants – a pioneering force in building a service-oriented government.